Big Data Analytics Market- North America is expected to hold its dominant position during 2019-2028

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The global market size for big data analytics was estimated at USD 38.5 billion in 2019 and is projected to expand during the 2019-2028 forecast period at a CAGR of 13.5 percent. With exponential growth in digital transformation and advanced technologies such as Artificial Intelligence (AI) and the Internet of Things (IoT), among others, the big data analytics market is expected to witness drastic growth. A staggering amount of data generated daily, which is estimated at 2.3 trillion gigabytes per day, can be associated with the increasing penetration of big data and it is expected that 40 zettabytes of data will be generated by 2020. It is necessary to drive the growth of the market to manage this enormous amount of data and data-fication of information big data analytics.

Market trends are driven by organisations realising BDA’s operational benefits, enhanced DDV empowering organisations to better target customers, increased access to cloud-based models, market vendors’ enterprise-grade security and data governance solutions, and ongoing consolidation of vendors.

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The Big data analytics market research deliverable covers:

  • Detailed analysis of global big data analytics market trends, including market drivers, market restraints, technology trends, regional analysis, and competitive analysis
  • Detailed revenue forecasts for the BDA market, including forecasts for the AA and DDV segments
  • A competitive landscape of the major participants and their global big data analytics market share analysis
  • A competitive analysis of major participants: Google, IBM Corporation, HPE Company, Microsoft Corporation, Amazon Web Services, Inc., SAS, Facebook, Dell, Oracle Corporation, SAP SE, and Splunk
  • Geographical Segmentation: The big data analytics market has been segmented into North America, Latin America (NALA), Asia-Pacific (APAC), and Europe, the Middle East, and Africa (EMEA).


The study’s baseline year is 2019, with forecasts for 2028. The study highlights key trends that affect the market for BDA and outlines future implications. These trends include data adoption and proliferation of the Internet of Things (IoT), Big Data fueling Machine Learning (ML) and Artificial Intelligence (AI) growth and data strategy becoming central to business planning at the C level.

Regional Insights

In terms of revenue, North America led the market in 2019 and is expected to hold its dominant position during the 2019-2028 forecast period. North America, combined with the presence of leading companies, is one of the early adopters of digital and advanced technology, and state-of-the-art facilities are the key factors driving the growth of the region’s big data analytics market. In addition, in the North America region, the U.S. region, home to major IT organisations, contributed more than 80 percent of the total revenue.

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During the forecast period, the Asia Pacific region is expected to see significant growth, with a CAGR of more than 14 percent during the estimated period, due to increasing IT spending and investments made by developing countries such as India and China, among others. In addition, the region of Europe trails the region of North America and is expected to hold a significant share of the market.


Platform Perspective (Revenue in USD Billion)

  • Hardware
  • Software
  • Services

Deployment Perspective (Revenue in USD Billion)

  • On-premise
  • On-Cloud

Organization Perspective (Revenue in USD Billion)

  • Large Enterprises
  • SMEs

End-use Perspective (Revenue in USD Billion)

  • Manufacturing
  • BFSI
  • Government and Defense
  • Media & Entertainment
  • IT & Telecom
  • Healthcare
  • Retail
  • Others (e-commerce, Energy & utilities, etc.)

Regional Perspective (Revenue in USD Billion)

  • North America
    • U.S.A
    • Canada
  • Europe
    • U.K.
    • Germany
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • Rest of Asia-Pacific
  • Latin America
    • Brazil
    • Mexico
  • Middle East & Africa
    • UAE
    • Saudi Arabia
    • Turkey
    • Rest of Middle East & Africa

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