The latest market report published by Credence Research, Inc. “Global Push Notifications Software Market: Growth, Prospects, and Competitive Analysis, 2016 – 2030“. The global push notifications software market generated revenue of around USD 9546.5 million in 2022 and is anticipated to grow a CAGR of over 20.90% during the forecast period from 2018 to 2030 to reach around USD 36043.61 million in 2030.
The rising need for user engagement, re-engagement, and retention fuels the global push notification software market. Online push notification software is growing in popularity among marketers to increase conversion rates, target the right audience, and keep track of vital data. Push notification software is more common than other types. Even individuals with little to no technological expertise can quickly build the website’s push alerts. As a result, push notifications are a helpful tool for marketers. Owing to increased digitalisation and penetration, there is anticipated to be a sizable opportunity for the expanding number of start-ups and businesses in Asia Pacific’s emerging nations. However, the market’s potential growth may be constrained by the underuse of cutting-edge marketing tools and platforms by small and medium-sized agencies.
The global push notifications software market is bifurcated into component, deployment, enterprise size, industry, and geography. Based on components, the push notifications software market is categorized into software and services (managed services, professional services). Based on deployment, the global push notifications software market is segmented into on-premise and cloud-based. Based on enterprise size, the market is categorized into small & medium enterprise and large enterprises. Based on industry, the push notifications software market is categorized into BFSI, media & entertainment, travel & tourism, hospitality, retail & e-commerce and others. Based on geography, the push notifications software market is segmented into North America, Europe, Asia Pacific, Latin America, the Middle East, and Africa.
In 2022, North America was expected to occupy the largest push notifications software market share in revenue and sales due to the presence of key solution providers in the area and the growing adoption of advertising tools and campaign management solutions by the advertising and marketing sector to develop their customer base. The market is anticipated to continue to be dominated by on-premises solutions, hosted services, and both throughout the projected period.
Push Notifications Software Market major players analysis is a crucial element when it comes to understanding the competitive landscape of this market. The analysis provides insight into the key players in the industry, their strategies, and their strengths and weaknesses. Some of the major players in this market include Kahuna Inc., Pusher Ltd., Braze Inc., Leanplum Inc., and Airship Inc. These companies offer push notifications software solutions that help businesses engage with their audience effectively through targeted messaging on mobile devices. Their offerings range from basic push notification tools to advanced analytics capabilities that allow businesses to track user behavior and optimize campaigns for better engagement rates.
The global push notifications software market is expected to witness significant growth in the coming years, driven by various factors such as the increasing use of smartphones, rising demand for personalized and real-time communication, and growing adoption of digital marketing strategies.
- One of the key factors driving the growth of the market is the increasing use of smartphones. With the growing number of smartphone users worldwide, there has been a significant increase in the demand for push notifications software that can deliver real-time and personalized communication to users on their mobile devices.
- Another factor driving the growth of the market is the rising demand for personalized and real-time communication. Consumers are looking for personalized and relevant communication from brands and businesses, which has led to the adoption of push notifications software that can deliver targeted and real-time messages to users based on their preferences and behaviors.
- Moreover, the growing adoption of digital marketing strategies is expected to boost the growth of the market. Digital marketers are increasingly using push notifications software as part of their digital marketing strategies to reach out to their target audience and improve engagement and conversion rates.
- In addition, the introduction of advanced push notifications software that can deliver more engaging and interactive messages is expected to drive the growth of the market. Manufacturers are introducing new and innovative push notifications software that can deliver rich media content such as images, videos, and GIFs, leading to higher engagement and conversion rates.
- Furthermore, the increasing use of push notifications software in various industries such as healthcare, finance, and e-commerce is expected to boost the growth of the market. Push notifications software is being used in the healthcare industry to deliver real-time alerts and reminders to patients, in the finance industry to provide updates on account activities and transactions, and in the e-commerce industry to send personalized offers and promotions to customers.
- Overall, the push notifications software market is expected to witness significant growth worldwide due to the increasing use of smartphones, rising demand for personalized and real-time communication, growing adoption of digital marketing strategies, the introduction of advanced push notifications software, and the increasing use of push notifications software in various industries.
Why to Buy This Report-
- The report provides a qualitative and quantitative analysis of the global push notifications software by segments, current trends, drivers, restraints, opportunities, challenges, and market dynamics with the historical period from 2018-2021, base year- 2022, and forecast period 2023-2030.
- The report contains information related to the competitive landscape, like how the key players in the market are operating at a global, regional, and country level.
- In-depth analysis of the global push notifications software segmentation based on component, deployment, enterprise size, industry, and regional integration.
- The global push notifications software report also includes analyzing the global, regional, and country levels, key market trends, significant players analysis, market growth strategies, and key application areas.
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