Policosanol’s antioxidant properties have led to its use in the treatment of degenerative diseases such as cardio-vascular disease and diabetes. As a result, rising consumer health consciousness is fueling demand for policosanol products.
Along with its nutraceutical properties, policosanols have been shown to be effective in acne treatments and skin repair, making it a more widely used ingredient around the world. Several dermatologists and dieticians around the world regard policosanol as a critical compound that is abundant in plants such as sugarcane, wheat, and rice. Policosanols are beneficial for acne-prone skin because they act as an anti-seborrheic agent and keep pores clear of oil.
Other skin benefits of policosanol products include slowing down the ageing process and tightening the skin. A major factor driving the policosanols market growth over the forecast period is the increasing demand for policosanols in cosmetic and personal healthcare products.
Consumers are even advised to include policosanol in their diet. At the extraction stage, policosanol is a rich source of active enzymes, minerals, vitamins, and proteins. As a result, rising consumer health consciousness is fueling demand. Dietary supplements will emerge as a key application, accounting for more than 31% of market sales in 2021, according to the report.
Application in the Cosmetic Industry Will Accelerate Growth:
Consumers are becoming more conscious of their skin and are seeking natural products, particularly for skincare and hair care. The cosmetics and skin care industry has seen a significant increase in the use of policosanol moisturiser products because it provides numerous skin benefits such as tissue repair, elasticity, and depigmentation, making the skin appear healthy and radiant.
Demand is being fueled by the use of Policosanol in animal feed.
Policosanols are most commonly found in specialised feeding applications for monogastric animals, such as milk replacers. The use of policosanol in pet foods and livestock feed has resulted in an improvement in the overall health of the animals. Manufacturers have a lot of business opportunities in the animal feed industry, and animal feeders are demanding plant-derived products because they are more nutritionally effective.
Who’s the victor here?
AmbePhytoextracts, Marcor- An Azelis Company, Douglas Laboratories, Now, Garuda International, Inc, Hainan Zhongxin Chemical, Herblink Biotech Corporation, and HuzhouShengmaBiochem Co. Ltd. are some of the key players in the Policosanols market.
For the policosanols market, key players are implementing strategies such as new product development, acquisition, long-term partnerships with distributors, and so on.
Garuda International, Inc. launched an upgraded version of LesstanoL® Sugar Cane Wax Policosanol / Octacosanol in 2019. It is an ingredient that can be used in a variety of dietary supplement tablet or capsule formulations.
Policosanols tablets were introduced by Mediplus in 2019. It comes in a packet of 60 tablets and is made in New Zealand using cutting-edge technology. It not only promotes healthy cholesterol levels, but it also improves stamina.
Cyvex Nutrition, Inc. launched new tablets called Swanson Ultra Policosanols supplements in 2020.
These supplements are expected to be among the best-sellers in 2020. It contributes to good cardiovascular health. As policosanols aid in the treatment of health problems.