The stock images and videos market size is expected to reach over US$ 5,172.0 million by 2028. The increasing popularity of stock images for digital media marketing along with the rising adoption of technologically advanced devices are the key factors for stock images and video market growth. The stock images and videos market report further mentioned that the market size valued at US$ 3,305.0 million in 2019, and it is likely to exhibit a Compound annual growth rate (CAGR) of 5.1% during the forecast period 2020 to 2028.
The increasing digitization
The increasing digitization across the globe along with the rising popularity of stock images and videos for digital media marketing are the key factors for the growth of the global stock images and video market. The rising social media marketing along with the growing e-commerce industry worldwide are some other key factors anticipated to enhance the global stock images and videos market growth during the forecast period. As per a recent report by Buffer in partnership with Social Chain published in 2019, 73% of marketers believe that their efforts through social media marketing have been “somewhat effective” or “very effective” for their business.
Rising demand from developing countries
The growing internet penetration along with the rising use of social media in emerging nations such as India, China, Brazil, and others is one of the key drivers anticipated to enhance the global stock images and videos market growth during the forecast period. Furthermore, the growing use of smart gadgets including tablets and smartphones along with rising demand for stock images and videos are some other key factors anticipated to enhance the global stock images and videos market demand over the forecast period.
Alchemy Research and Analytics LLP, has observed the impact of the ongoing COVID‑19 pandemic on the stock images and videos market for the years 2020 and 2021. As per our extensive secondary and primary research, the demand for stock images and videos has increased due to lockdown in some countries and consumer focus towards online shopping.
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Key Manufacturers Aim to Enhance Their Portfolios by Partnerships
According to Alchemy Research and Analytics major market players in the stock images and video market are focusing on strategies such as partnerships, collaboration, acquisitions, and mergers to enhance their geographic presence as well as product portfolio. The stock images and videos market is highly fragmented.
Alchemy Market Research lists out the names of key market players in the stock images and video market. They are as follows:
- Adobe Inc.
- Getty Images
- Visual China Group
- Shutterstock
- Agence France Presse (AFP)
- Alamy
- AP Images
- Artilist
- Dissolve
- 123RF
- Envato
- The Mega Agency
- Agefotostock
- AP Images
- Coinaphoto
- Death to Stock
A Significant Industry Development-
Further Report Findings-
- The Asia Pacific is presumed to witness the fastest growth over the upcoming years due to rising internet penetration along with growing social media marketing in the region. The rising e-commerce industry in the region is another key factor anticipated to enhance regional growth.
- North America accounted for the largest share in the global stock images and video market in 2019 due to the early technological adoption and rising demand for social media marketing in the region. The presence of key market players in the region is another key factor for regional growth.
- Based on product, the stock images and videos market is bifurcated into stock images and stock videos. The stock images category dominated the global stock images and video market in 2019 and accounted for over 60% of the market revenue share in the same year. This is ascribed to the rising e-commerce industry and growing demand for visual-based marketing.
This report answers key questions such as
- What are the challenges in the stock images and video market?
- What are the factors expected to drive the stock images and video market?
- What are trends, restraints, and challenges in the stock images and video market?
- Who are the potential customers of the stock images and video market?
- Analysis of key strategies by key market players?
- Which region is growing rapidly?
- How do rapidly changing consumer perspectives will affect the stock images and video market?
- How is the competitive environment?
- Comprehensive details of factors that will challenge the growth of the market pre & post-COVID-19.
- How are collaborations evolving in the market?
- What is the customer sentiment about this market?
- What are the solutions to the challenges?
- What are the opportunities in this market?
- What are the key current & upcoming technological trends estimated to drive the markets?
- Regions & segment-wise analysis of how various industries will perform?
- Forecasts on how market drivers, restraints, and future opportunities will affect market dynamics?
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