The overall paper napkin making machine market worldwide is has registered a value of US$ 110.5 Mn in 2018 and is set to grow with a CAGR of 4.2 % during the forecast period.
Market Insights
The global market for paper napkin making machines is highly driven by the increasing demand for paper napkin from hotels, hospitals, restaurants and small street vendors offering different types of food and beverages to individuals. Paper machine manufacturers are focusing on the development of new machine models by adopting energy-efficient technologies to reduce overall production costs and time. In addition, there is an increasing demand for paper napkins across different industrial vertical lines. Similarly, the introduction of automated machines is also fuelled by the growth of the market.
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Based on production capacity, the market for paper napkin making machines was segmented as 100-200/hr, 200-400/hr, 400-600/hr, 600-800/hr and 800+/hr. The 200-400/hr segment dominated the market in 2018, accounting for more than 25% of the market share. The segment is driven by the increasing demand for paper napkins from small and medium-sized hotels, restaurants and other industrial verticals. However the production capacity of the 200-400/hr machine is likely to lose its share by the forecast year. In addition, 400-600/hr production capacity machines are expected to be the fastest-growing segment in the forecast period due to technological advances in machines and increasing consumer demand.
Asia-Pacific is expected to be the fastest-growing region due to increasing infrastructure development and awareness of hygiene and cleanliness among individuals in the region. The growing number of machine manufacturers in the region is one of the key factors driving the market in the region. In addition, Asia-Pacific is the second largest producer of paper napkin machines with a share of more than 30.0 per cent in 2018 due to the high demand for paper napkin in the region by the individual and hospitality industry. In addition, the Asia-Pacific region is expected to dominate the market during the forecast year.
Paper Napkin Making Machine with Direct Sales in its Sales Channel Segment Continue Dominating the Market
In 2018, the overall paper napkin making machine market was led by the direct sales segment in its sales channel segment contributing to a high percentage of the market share of the total revenue generated globally in 2018 and has a market share of more than 1/4th in the sales channel segment. Direct sales have been one of the traditional ways of purchasing the product.
In addition, direct sales allow buyers to check the functionality and performance of the machine prior to purchase. However, e-commerce is expected to be the fastest-growing segment in the forecast period due to increasing digitalisation, urbanisation and technological advancement, which has led to the use of e-commerce, enabling users to purchase and purchase the product online by comparing machines from different companies and reducing their travel time and money.
North America Dominates the Market by Region
The global paper napkin making machine market was led by North America with a market share of more than 35.0% in the year 2018. This is due to well-established healthcare infrastructure and awareness among the individuals about the hygiene and cleanliness among the individuals in the region. The region is accounted to grow with a CAGR of more than 3.0% during the forecast period. The US is the leading country in the region due to well-established healthcare infrastructure and strict rules and regulations made by the government in the country.
Some of the prominent players operating in the paper napkin making machine market include Hobema, Ocean Associate Co. Ltd., Alpha Napkin Machines, S.K. Engineering Works, Hanwha Corporation, Jori Machine, Finetech Tissue Machines, Royal Paper Industries, Beston Paper Machine, and Delta Paper Machine.
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