Market Insights
The market for mobile phone protective cases is largely driven by the increase in demand among millennials for mobile cases coupled with the rapidly growing smartphone sales across the globe. The new design and advanced features of the protection cases (such as waterproof, wireless charging, robust, and others are also expected to support market growth over the forecast period. In addition, major market players are focusing on the launch of protective cases for biodegradable and sustainable mobile phones. For example, Urban Armor Gear (UAG) introduced a new Outback series of biodegradable rugged mobile case protection series in April 2020. 100% compostable bioplastic is manufactured in the Outback series and 100% recyclable is the material used for packaging. At a CAGR of 7.7 percent over the forecast period 2019-2028, the global mobile phone protective cases market is expected to reach over US$ 42.0 Bn by 2028.
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One of the key factors projected to improve the market for mobile phone protective cases in years to come is the rise in smartphone damage across the globe. More than 40 percent of mobile phone owners accidentally damage their phones, according to a recent survey, and the time to break up the phone from the purchase is almost 10 weeks. Some other key factors for the increasing market demand over the coming years are high mobile phone repair spending along with the increase in smartphone adoption in the Middle East and Africa region. Protective cases for mobile phones offer numerous advantages to their users, such as scratches, dirt, brokerage protection and others which are expected to support market growth during the forecast period.
The global mobile phone protective cases market is classified into body gloves, pouches, phone skin, hybrid cases, and others based on the product segment. In 2019, the body glove segment had a significant share in the worldwide mobile phone protective cases market. The primary variables for segment dominance are the use of materials such as rubber, thermoplastic polyurethane, and body glove rubber. Some of the other factors expected to enhance segment growth over the forecast period are the introduction of innovative functions and multi-layered protective covers for maximum protection. In addition, because of the use of polycarbonate material and more protection provided by these cases, the hybrid protective cases are expected to expand at the fastest CAGR in the years to come.
The presence of a high number of manufacturers at regional as well as country level makes the market highly fragmented. Mobile phone accessories manufacturing market players majorly target on innovative product offerings along with geographical expansion which are further projected to drive the global market. For instance, in January 2018, CG Mobile had expanded its distribution across the globe and launched a new website to supply innovative products to its end-user consumers and distributors across the globe. CG Mobile distribute their products in more than 80 countries.
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The market research report on the global mobile phone protective cases market offers a comprehensive analysis of key mobile phone protective cases manufacturers, geographic presence, market revenue analysis, and forthcoming developments. Competitive developments of the key companies working within the mobile phone protective cases market, as well as development, innovative product launches, mergers, and contracts among the market players have been offered within this market research report. A SWOT analysis has been accomplished on each player summarized within the global mobile phone cases market report.
The global market for case protection is highly fragmented in nature and a large number of players are present in mature and emerging regional markets. Some of the major players in the global market for mobile phone protection cases are Otter Products, LLC, FIT Hon Teng Limited, Pelican Technology, Reiko Wireless Inc., Gede Group, Mophie Technology, Moshi, Griffin Technology, Apple Inc., Samsung Electronics Co., Ltd., CG Mobile Ltd., Incipio, LLC, among others.
Driven by their exceptional barrier properties, market players continue to rely on plastics such as polypropylene (PP) and polyurethane (PU) to manufacture mobile phone cases and cover them.
Although plastics are cheap and plentiful, their overuse has a serious impact on the ecosystem and in turn, gives rise to strict regulations against their use.
In an effort to remain competitive in the global landscape, manufacturers turn to biodegradable materials such as bamboo, fabric, vegan leather and post-consumer recycled plastics.
These next-gen mobile phone cases and covers are eco-friendly and fully compostable, as well as provide barrier properties similar to traditional substrates.
These mobile phone cases and covers comply with child safety standards in the United States, Europe and Australia as they do not contain bisphenol A (BPA), phthalates, lead and cadmium. This paradigm shift towards sustainable substrates will have a significant impact on mobile phone cases and will cover the market in the coming years.
COVID-10 Impact Analysis
The COVID-19 pandemic is putting a huge strain on global mobile phone cases and is covering the market. According to a new report, global smartphone shipments dropped by 38 percent to 61.8 million units in February.
The pandemic initially triggered a supply-side crisis, which is gradually evolving into a global demand-side problem. Country-wide lock-downs and rising unemployment have reduced consumer confidence and realigned their spending to key items, affecting smartphone sales in the immediate future.
On the other hand, 5G is set to be a game-changer over the next decade and will play a key role in the global smartphone industry’s recovery in 2021.
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