Increasing reach on social platforms and rising number of food-driven festivals to drive global culinary tourism market
According to TechSci Research,“Global Culinary Tourism Market by Gastronomic Activity(Food Tours, Visit to Markets and Food Producers, Food Fairs, Food Events, Museums, Cookery Workshops, Others),By Marketing Activity(Food Guides, Brochures, Websites, Blogs, Events, Publicity, Others),By Tourists Category(Millennials, Baby Boomers, Gen X, Gen Z), By Region, Forecast & Opportunities, 2025”, the global culinary tourism market is expected to grow at a high CAGR rate during the forecast period on account of increase in travelers and expansion of tourism sector. Culinary tourism has evolved to a phase, where it combines various cultural practices and revealing the ethical values of various territories. This attracts the customers towards culinary tourism. The global culinary tourism market has shown robust growth in the last few years due to the increase in number of food enthusiasts. Some of the other factors for the growth in culinary tourism market are rise in per capita income and increase in awareness through various media channels. Globalization coupled with growing number of local culinary programs introduced at music and arts festivals are also contributing to the growth of the market. Introduction of food trucks at various events, which has become the latest trend is one of the major factors for the growth in culinary tourism market. However, tourists sometime hesitate to spend too much money on trips and at such food stalls, which might hamper the growth of the market.
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The global culinary tourism market is segmented based on gastronomic activity, marketing activity, tourist activity, company and region. Based on gastronomic activity, food tours segment is expected to dominate the market in the forecast period. In the last few years, food enthusiast population has increased, which is contributing to the increasing share of the food tours segment. Based on marketing activity, websites and blogs segment is expected to hold lion’s share until 2025. With the increase in social media networking, there has been increase in the culinary tourism market as people post pics on these sites which attracts tourists.
Abercrombie & Kent USA, Classic Journeys LLC, G Adventures Inc., Greaves Travel India Private Limited, India Food Tour, ITC Travel Group Limited, The FTC4Lobe Group, The Travel Corporation, Topdeck Tours Ltd., TourRadar GmbH are some of the leading players operating in global culinary tourism market. The companies operating in the market are using strategies such as attractive tours packages, discounts, to boost their share and strengthen their position in the market.
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“Europe dominated the global culinary tourism market in 2019 and the trend is expected to continue during the forecast period as well. This is due to surging number of culinary tourist arrivals and availability of foods and beverages. Moreover, increase in per capita income and changes in lifestyle are expected to positively influence the growth of the regional culinary tourism market through 2025.” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.
“Global Culinary Tourism Market By Gastronomic Activity (Food Tours, Visit to Markets and Food Producers, Food Fairs, Food Events, Museums, Cookery Workshops, Others), By Marketing Activity (Food Guides, Brochures, Websites, Blogs, Events, Publicity, Others),By Tourists Category (Millennials, Baby Boomers, Gen X, Gen Z), By Region, Forecast & Opportunities, 2025”, has evaluated the future growth potential of global culinary tourism market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges and opportunities in global culinary tourism market.
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